The Insights tab of a WhatsApp Business API channel shows how your messages perform: messages sent and delivered per day, delivery rate, volume by country and, for each template, how many were sent, delivered, read and clicked.
Before you turn them on
It can't be undone. Template metrics are a WhatsApp setting on your WhatsApp Business Account. By turning them on you direct WhatsApp to add link tracking to the buttons of your templates and to collect and anonymize data from your conversations. WhatsApp doesn't allow turning them off afterwards.
Only for numbers connected directly with Meta without the WhatsApp Business app. WhatsApp doesn't offer template metrics for coexistence numbers, for numbers connected through a partner or for QR (WhatsApp Web) connections. On those channels the Insights tab is not shown.
Not available in some regions. WhatsApp doesn't provide per-template metrics for accounts registered in the European Union, the United Kingdom or Japan.
How to turn them on
At the end of the setup wizard: in the Done stage, the Template metrics card has a Turn on button.
From the channel: open the channel, go to the Insights tab and click Enable template analytics.
In both cases a confirmation explains what you are agreeing to. Click I understand, enable it to continue.
The metrics of each template appear as messages are sent.
If WhatsApp doesn't offer them for your account
Sometimes WhatsApp refuses to turn template metrics on for a WhatsApp Business Account. 2Chat then tells you why and stops offering the option:
"WhatsApp doesn't offer per-template analytics for this type of WhatsApp Business account." — this is a limit of the account type and doesn't change by retrying.
"WhatsApp doesn't offer per-template analytics for this account yet." — WhatsApp hasn't made them available for the account. 2Chat offers the option again later.
The rest of your channel works as usual; only the per-template metrics are unavailable.
If you have any questions please feel free to reach out to support.