2Chat includes a built-in template manager for your WhatsApp Business API channels. You can create, view, sync, and monitor the approval status of all your templates directly from the platform.
Accessing the template manager
Go to Channels in the main menu and open your WhatsApp Business API channel.
Click the Templates tab. You will see all existing templates and their current status: Approved, Pending, or Rejected.
Creating a template
Click the Create template button. A three-step wizard guides you:
Details: name, language, message type and, optionally, another template to start from.
Message: header, text with variables and their example values, footer and buttons, with a live preview.
Review and send: a summary of everything Meta will review.
For a step-by-step guide, see How to create WhatsApp Business API Templates.
Once submitted, the template enters Pending status while Meta reviews it.
Approval times vary. Meta usually approves templates within hours, but in some cases the review can take several days. You cannot use a template in campaigns or automations until its status changes to Approved.
Viewing a template
Click any template in the list to open its preview. It shows:
Its status, message type, language and when it was last updated.
What your customers receive, and a summary of its details and message.
Cost per message: choose a country and a number of messages to see the estimated cost, split into Meta's cost and the 2Chat fee, and compare it with other plans.
If Meta changed the message type (for example, from Utility to Marketing), a notice explains it: messages are charged at the new type's rate.
From an approved template, click Use in a campaign to send it in a campaign. Upload your contact list as usual: when you reach the configuration step, the channel and the template are already selected.
Syncing templates from Meta
If you created or modified templates directly in Meta Business Manager, click Sync to import the latest templates into 2Chat.
Rejected templates
Click a rejected template to see why Meta rejected it, explained in plain words, along with Meta's code. In the list, you can also hover the icon next to its status.
Rejected templates can't be edited or resubmitted. To use the message, click Create template, pick the rejected template under Start from, give it a new name, fix the text and send it again. Make sure it complies with the WhatsApp Commerce Policy. The most common reasons for rejection include:
Promotional content categorized as Utility.
Variables without sufficient context (e.g.,
{{1}}without making clear what it represents).Content that violates Meta's advertising or commerce policies.
If you have any questions please feel free to reach out to support.